Jeremy Schmall has a post over at HTML Giant that argues that poetry’s larger cultural irrelevance makes it a useful site of resistance against globalization. Schmall’s description of globalization (and capitalism in general) however, is mostly caricature bolstered by some hand-waving and talk about the power of imagination. The central mistake is, I think, an attempt to define “true culture” against market exchanges:
The crucial point here is understanding the difference between a consumer market and true culture. A consumer market is based on what kinds of people buy what kinds of things, i.e. how to make money by selling what to whom. True culture is the spread of what is critical to people, beyond the control of corporate manipulation, and without regard to profitability; culture is precisely how humanity itselfunderstands humanity itself. Capitalism seeks to manipulate this process by producing its own manufactured meaning; if it can control the endpoints, it can control the means to achieving those endpoints, e.g. if you want to be a “hip enlightened nerd,” here’s your type of shoe, TV show, soft drink, and automobile.
As a categorical tool for thinking about these different relationships, the cultural/market (Geminschaft and Gesellschaft) are, in the abstract, useful. But Schmall defines “true culture” as that which is “critical to people,” and then cites poetry’s continued existence in the face of overwhelming forces that poetry must be critical to people while neglecting all of the other things we consider “critical” that are part of market exchanges. As someone who values and writes poetry, I’ll readily agree that poetry (in whatever form) had be deemed important, across cultures and historical epochs. But what about the most critical resources and goods like food, clothing, and shelter? We consider these part of cultures (and often leave their distribution to the market, with some controls and exceptions). There are many creative, cultural products and traditions that are part of market exchanges and the result of market forces (think of something as simple as French toast or stews in cooking; both use leftover or day old ingredients as a creative response to limited resources).
Moreover, Schmall’s description of capitalism oversimplifies things to the point of distortion:
A consensus has emerged that our current place of existence—severe economic crisis and pervasive paranoia—can be blamed on poor management, that with a few tweaks—tighter regulations, less leveraging, more honest accounting—the catastrophe unfolding before us could’ve been avoided; but what has really been revealed is a crisis of our collective imaginations. It’s been revealed that we were incapable of imagining a world without a receding economic horizon that must be sped toward at an increasingly rapid pace, despite the fact that the faster we sprint—the longer we work with increasing productivity—the faster it recedes; that we failed to imagine our lives without consumer electronics, name brands, oversized homes, green lawns, shopping malls, and automobiles; that we failed to imagine for ourselves a world we could truly thrive in.
How has increasing productivity lead to “a receding economic horizon”? I’d argue (or agree, as the case may be) that increasing income (the result of increasing productivity) shouldn’t be the only measure of welfare and flourishing in a society, but the list of consumerist evils (name brands, shopping malls, oversized homes) is simple hand-waving. How do any of these things prevent us of from thriving (the argument that we don’t pay the true costs of these–the negative externalities–is a valid one, but one that has a market/government solution, but Schmall rejects these in favor of improving our “collective imaginations”)?
Finally, consider also that “true culture” can be restrictive in ways that inhibit flourishing and reduce welfare (whether material or something more abstract). There are many cultures that have cultural practices, dress codes, mores, and roles that aren’t the result of the market, but tightly inscribe what women should do and wear, or what jobs a certain ethnic or religious sub-group may hold. These are real restrictions on flourishing (women can’t earn a living not provided by a man, can’t be educated and improve their own understanding) that have nothing to do with the market. Contrary to what many of globalization’s critics argue (or assume about their work of economists and other proponenets of markets) there isn’t a single market policy or process of liberalization that a country must persue (see Dani Rodrik”s work). But what Schmall is describing is a caricacture of capitalism, a caricarture with little explanatory power.